Let’s break it down.
Although trading over the Internet is often seen as a more informal way of doing business, the same rules apply as with the formation of other types of contract. The issue can be confused by the fact that in e-commerce the trader and customer are never face-to-face and are sometimes in different [...]

Let’s be real
Internet security expert will tell you, e-commerce is actually much more secure than real-world commerce. When you leave your credit card receipt on a restaurant table or give your credit card number to a telephone operator, you’re accepting the risk that things you didn’t order might appear on next month’s bill. Yet when [...]

So you have thousands of server requests for the final, the end of it all, milk and honey part of your shopping cart; the checkout. All paths lead to here. You have the metrics in place. You can figure abandon rate and all the granular statistics. Great. Let’s put it all in perspective.
1. Don’t Keep [...]