MYTH: I always sell everything keystoned (or more) in my shopping cart.
Exploring the “loss leader” in e-commerce. In short, a loss leader is usually an item which is sold at a loss. You either just meet the COGs (Cost of Goods) or you claim a loss. (There are also certain tax benefits from this, which [...]

Your HTTP Refer list is a log or list either found in your raw server log files or created by your metrics application. It is essentially a list of everyone who points to you. This can be search engines, personal web sites, forums, etc.
What’s the “deconstruction” part?
Simply put, it using this “list” to produce a [...]

FontShop was a great challenge. I came to the company as an e-commerce manager and quickly climbed to director of product development. My main challenges ahead were to manage a complete relaunch of the site (both client side and admin side), increase development documentation, oversee three years of product launches, streamline marketing campaigns (newsletter, Adwords, [...]