E-commerce and Digital Design. Specializing in everything Volusion and making the most out of your online store.

Archive for August, 2008

Google Analytics Keyword Filters

August 29th, 2008. Written by schawel

Where, Exactly Do Your Transactions Come From?
I have been asked about this time and time again. I will provide a very short description of how to create some custom filters in the Google Analytics admin area. The goal here is to have your transaction / order IDs matched up with a keyword when applicable.
Example: Order [...]

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Information Architecture

August 27th, 2008. Written by schawel

This concept is based on a few Kantian concepts:
• What one knows
• What one ought to do and
• What one can hope for
The architecture for your site is so very important for SEO, usability and flow. Clunky, noisy information leads to poor navigation, bad SEO, and discourages your user. The whole point behind a good [...]

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PRD (Product Requirement Document)

August 13th, 2008. Written by schawel

PRD (Project Requirement Document)

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