I created a very strict SEO protocol for Black Diamond Sports Spy Sunglasses division. This involved a complete rewrite of the link titles, descriptions and meta data. Due to the massive inventory of sunglasses, this involved some massive imports from the Volusion wizard. The SEO had some very nice payoffs. Traffic spiked and conversions rallied.

I also revamped the entire Adword program for their Rollerblade offering. This also paid off very well. Black Diamond Sports saw an 8% increase in sales from this program.