Do you want to track exactly where your Bigcommerce transactions are coming from?

BigCommerce 6.1.5: We did not change the HTMLHead.html, the Order.html, Header.html or Footer.html for this. We will test again once Bigcommerce 7 is out.

1. Make sure you are using the super basic, traditional Analytics tracking script. Replace the smudge with your account ID. Click save in your Google Analytics settings area.

2. Put the traditional Google Analytics script into your Bigcommerce admin area and save. This is the only area you need to put it in.

3. Make sure your other Google Analytics settings are setup perfectly. Click Save.

4. Create a bunch of Analytics Regex filters and save each one. This takes about 5 minutes. Please read the post thoroughly and follow the directions.

5. Make sure the regex filters are in this order. If they are not, put them in order. See the entire set of instructions for this in one of my other posts.

In Conclusion

You should start seeing transactions coming in 12 hours or sooner with all sorts of referring information (e.g. 16123-google-organic (some keyword) when you view Ecommerce > Transactions in Google Analytics. This gives you an very good idea as to what exactly is converting. Your organic results, CPC, referrers and which keyword seems to be doing it. Here’s the icing:

You may also see Analytics skip a few order numbers. That is expected. Those orders generally never make it to the order (finishorder.html) page which means they skip Analytics and land in the Incomplete orders area in Bigcommerce (a stored search query in the admin). There are also edge-cases but that is a whole other thread.

I have set this up for Bigcommerce, Volusion, Magento and custom carts. It works.