Buttons That Attract on Your Shopping Cart

Button Love

With any online store, there are certain actions that the merchant wants the shopper to take. Primarily, adding products to the shopping cart and checking out. It is amazing how many merchants make those buttons small, hard to read, and even sometimes hard to find.

With add to cart and checkout buttons, be clear and concise. There is no need to try and get fancy by abbreviating or going against the norm. Some sites for example will just use “Add” or “Buy.” Not only are these options less clear, but they also tend to be smaller and harder to find since there is less text in them.

Consistency is also very important. Some apparel stores prefer to use the term “shopping bag” rather than “shopping cart” as that is the terminology used in their brick and mortar stores. It is fine to use that terminology, as long as the labeling is consistent. If the button says, “add to shopping bag” then make sure the shopping cart is labeled “shopping bag.”

Merchants should use contrasting colors to make their buttons stand out. If the button is the same color as the background, it will be tough for the shopper to find. Larger buttons are easier to find and click. Also, on a product detail screen, the shopper should not need to scroll down to find the “Add to Cart” button. Make it the buttons easy to find on a freshly loaded page.

Using the right buttons can make an online store easy to use and more attractive. More importantly, they can increase conversion and the merchant’s bottom line.