Archive for the ‘Search Engine Marketing’ Category

Pareto Principle (80/20 rule)

Monday, August 27th, 2007

By Bryan Eisenberg, The ClickZ Network, Mar 11, 2002 ... Italian economist Vilfredo Federico Damaso Pareto observed in 1906 that 80 percent of the land in Italy was owned by 20 percent of the population. Later, he observed this noteworthy ratio seemed to apply to other parts of life, such as gardening: ...

.edu and .gov Backlinks for Ranking

Friday, March 30th, 2007

A quick summary of how powerful backlinks from .edu and .gov site can be. Traditionally, .edu and .gov sites have a large hierarchy of administration. To get anything published on one of these sites has to go through many layers of approval. Educational sites either have to have the boards sign-off ...

Sitening SEO Tools

Tuesday, December 26th, 2006

Sitening A bullet proof application for measuring your Google SERP report, SEO compliance, semantic mark-up, BL checker, etc. I really appreciate these guys for putting out a free application with 1000 calls to the Google API. Impressive. I understand that all these quasi-web 2.0 (or whatever you want to call it) ...