Pareto Principle (80/20 rule)

Monday, August 27th, 2007

By Bryan Eisenberg, The ClickZ Network, Mar 11, 2002 ... Italian economist Vilfredo Federico Damaso Pareto observed in 1906 that 80 percent of the land in Italy was owned by 20 percent of the population. Later, he observed this noteworthy ratio seemed to apply to other parts of life, such as gardening: ...

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A cool tool for measuring form abandonment

Monday, January 23rd, 2006

FormAliveâ„¢ creates a conversion funnel within a page. Yes, within a page - not just whether it was completed or not. Can your analytics report show that to you? For example, you may already know 20% of your users do not make it past a particular Web form, but do ...

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Buttons That Attract on Your Shopping Cart

Wednesday, August 17th, 2005

Button Love With any online store, there are certain actions that the merchant wants the shopper to take. Primarily, adding products to the shopping cart and checking out. It is amazing how many merchants make those buttons small, hard to read, and even sometimes hard to find. With add to cart and ...

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