This is a major change for Nutri-Meds. Previously, I optimized the entire admin for Nutri-Meds, but this re-brand was a bold and fresh step into the future. We naturally started with the logo and then moved out into the print work.

What we did was take the Nutri-Meds narrative and make it visible in the logo and design. Nutri-Meds has always been focused on natural, high quality products, customer service and helping people. These areas made us think of energy, colors, fibers, and nature all the while still being fairly pragmatic with the design.

We also wanted to remove any distractions from the design as well as clean up all the typefaces and padding.

Below, you can see the old label.

Now here is the new label. We updated the typefaces in the content to Ronnia and felt Bree was the perfect typeface for the logo.