Troy (yes, we are on a first name basis) came to Schawel.com wanting the SEO/SEM pulp fiction. What did we do? We poured over a couple months of Adword, Volusion ROI and Google Analytics reports.

• We came up with a strategy that increased a good chunk of their Google Adword keyword CTR over 150%. Ooh lala Sassoon! (note: they do not sell Sassoon)
• We monetized their shopping feeds like no other. The first month of automated shopping feeds paid for the entire years’ fees. Yeah, that feels good.
• I personally went over every element with regards to SEO on his site. We are still in the tutorial stage, but that’s ok, he has the tenacity to succeed.

Caveat: If you found this post somewhere on the Interwebs and you are a MMA something, I will not be able to help you at this time due to conflict of interest. Yes, there is still loyalty in the world.