There were simply too many items that I did here to simply create a post around. In effort to distill the information down, I will simply tell you that this was one of the first huge projects I ever took on. It involved a massive amount of e-commerce (with 3 different versions), Adwords, SEO, community marketing and all the documentation that goes on along with a major launch. Later I went on to manage the entire site’s online presence. It was a 4 year project. – Rest in Peace Lee H. Cole.